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Apple Inc. is one of the most
valuable technology company in the world that designs and sells
computer electronics and computer software. Steve Jobs who was the
Apple Inc. is one of the most valuable technology company in the world that designs and sells computer electronics and computer software. Steve Jobs who was the co-founder and CEO of Apple is credited to the success and growth of the company. Even this giant company had a stumbling block in the past, yet it became one of the most successful company as we know it today.
Few years ago Apple was a disaster too. It had a series of bad quarter of financial results. As a matter of fact even Steve Jobs was overthrown by the CEOs he had hired. Heres the story of how Apple became one of the biggest multinational technology company.
In 1996, Steve Jobs was sacked by John Sculley, the CEO he had hired. Apples then CEO Amelio negotiated a deal to buy NeXT(the startup owned by Steve Jobs), in hopes that he would bring some much needed direction to the company. Soon later Steve got Amelio fired by manipulating the board and decided to take in-charge. Steve Jobs NeXT had graphical intensive PCs. Apple hoped that Jobs would fortify the Mac maker, whose stock had hit 12-year low under Amelios leadership. In 1997 Jobs became permanent CEO and announced that Apple had taken a $150 million investment from its long term rival Microsoft. In 1998 he hired Tim Cook to head up Apples global operation. He later became the companys CEO.
In August 1998, Apple released the iMac, all in one, high-performance computer co-designed by Jobs and his new associate Jonathan Ive. The iMac came in multiple colors and was an essential hit selling over 800,000 units in the first five months. In 2001 Mac OS X was released. It had a drastic design based on the Unix and BSD technology at the core of NeXT computers. Later in 2001 Apple opened its first retail store in Virginia and California. Also in 2001, Apple launched a digital music player iPod that guaranteed over 1000 songs in your pocket. In 2004, Jobs convened Project Purple, to develop a touch-screen device. Job was picturing a tablet but it took a shape of a cell phone. In 2005 Motorola company launched ROKR, the cellphone made in partnership with Apple, was the first phone to play music from the iTunes Music store.
In 2006, Apple introduced the first MacBook pro and iMac which came with Intel processors. That meant you can install Windows on a Mac. In 2006, Apples stocks surpassed Dells. Finally in 2007 Jobs officially launched iPhone at January 2007s MacWorld Expo. Combined with the music feature of iPod and a responsive touch screen, iPhone became a massive hit selling over a million units within its 74 days of release.
Today Apple has 498 retail stores worldwide and over 116,000 employees with a total net worth of around $624 billion. Now Apples products are considered as a luxury. All thanks to Steve Jobs, his vision and leadership