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THE ANU AUNTIES OF INDIA
Recently I read a book named How I Braved Anu Aunty and
Co-founded a Million Dollar Company, an autobiography written by
Varun Agarwal. In this novel, he talks about...
Recently I read a book named How I Braved Anu Aunty and Co-founded a Million Dollar Company, an autobiography written by Varun Agarwal. In this novel, he talks about his journey of starting Alma Mater and how the biggest obstacle in the way was a friend of his mother named Anu aunty.
Anu aunty is constantly talking about the achievements of her son Arjun and trying to find a job for Varun under Arjun. She has created a brand value for Arjun so that people can admire him and aspire to be him. She discourages anyone who dares to think outside the box by targeting the parents of the said person. For anyone who is starting something on his own, the support of the primary unit of the society i.e. the parents is very important. But when the parents themselves are convinced that the idea is a total flop, how can anyone not be discouraged.
I feel like Anu aunty represents a major force in the Indian society. She represents the people who are constantly trying to pull down others just because they are afraid that someday they might do better than them in life. The value of each idea is measured in how much more dowry it will bring or how many boys will want to marry the girl.
Before any new idea can be acted upon, it is torn into pieces by these Anu aunties as they believe that they know what is best for everyone. And the sad part is that everyone else believes this too.
In a society where the gossip-loving aunties rule with an iron fist and where nothing can happen without them knowing about it, how can we expect young entrepreneurs to succeed when they cannot even start?