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The popularity of Gangnam Style is
unprecedented not just because of its catchy beats and easy steps
but because of the path it paved in shaping the madness...
The popularity of Gangnam Style is unprecedented not just because of its catchy beats and easy steps but because of the path it paved in shaping the madness that is the present day internet. It was the year of the rumored apocalypse that this song left the world reeling in its wake. Even though the majority of the world, didnt understand any more than six words in the entire song the influence that Gangnam style exerted was perhaps more than anyone had bargained for.
PSY in the video managed to appeal to everyone with his utterly bizarre and quirky antics. The video has very well placed sexual innuendos like that of the woman twerking or PSYs suggestive hip movements. Subtle enough not to cause any mass outrage but rather hard to go unnoticed. The aspirational lifestyle that shows through the video with the yacht, the horses and the seemingly expensive alcohol worked wonders with the audience. The generous dose of everyday life situations spread throughout the video pushed the idea that daily routine could be filled with merriment. But perhaps it was portrayal of scenes like that of the one in the sauna or the elevator or the toilet cubicle that was a major factor in the success of the video. Scenes like these usually were never put out there, most of the times they were considered vulgar or offending, but here was a really popular video that retained its crass humor without infuriating the general public.
Gangnam Style pushed the boundaries of what was considered acceptable on the internet. For creators on the internet, the only recipe for success was catering to what had worked. Content that was tried, tested and popular. The fact that hipster clothes, peculiar moves and unusual vibes were well received was a sign that they had been waiting for. Gangnam Style was a revelation that uniqueness and absurdity were not things that were looked down upon. That content that was ridiculous, eccentric and utterly pointless was accepted and liked. The madness of what todays internet consists of is unparalleled. From parodies to videos that are meant to be oddly satisfying, from bizarre sketches to miniature cooking videos, there are no areas that have been left untouched. And in more ways than one Gangnam Style set it in its course. For better or for worse is a question that only time will tell. But like Akira Kurosawa said, In this mad world, only the mad are sane.