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Dont be silly darling, everybody wants to be
The concept of- women talking to women primarily about
everything else in the world other than men is something t...
Dont be silly darling, everybody wants to be us
The concept of- women talking to women primarily about everything else in the world other than men is something that many works of fiction have aimed at in the past. One such fictional work, Devil wears Prada, a successful Hollywood movie presented this concept in style and I instantly fell in love with it.
Although Miranda (the devil) fails to convince Andy (the protagonist) at the moment, the words linger in her head and change her forever. Similarly, when you see a dolled up woman on a YouTube channel ranting about the latest luxury product that has made its way to her holy-grail list it creates a persuasive effect. The logical head stops working for a while and the seven year old girl who believed in every fairy tale that she read, is reborn.
This is why a video blog (or a vlog) would pass a Bechdel Test with much ease. A woman talking about the newly launched products and how it has cast its magic spell on her life has an immense influence on her audience, especially women. The women you see on these YouTube channels are the ones that you could easily relate to- a housewife, a teenage girl, a woman in her late twenties, you name it!
From chitty chatty videos, shopping and make up hauls, brand collaborations to one day in my life videos and holiday vlogs, there is an array of content that these fashion and lifestyle YouTube users offer to their ardent followers. Most of them have their social media links attached to the description box below the video, so that their subscribers could follow them in other social media platforms like twitter, instagram and snapchat. At the end of each video, many of them make it a point to remind the viewers to stalk them by following them on social media.
Apart from these most YouTube users also make collab videos by doing a video together with another YouTube user.
Another reason of fascination for these set of women out here is their unhesitant approach for talking about the taboo topics like use of tampons PMS and other unspoken beauty secrets.
The YouTube fan fests held each year (seen as one of the brownies) brings together the YouTube users across the globe. It serves as a platform where the users not only get to meet their subscribers but also interact with fellow YouTube mates. Live performances, meet and greet sessions make this a very special event for some of them.
The money factor is one of the major turn on for luring people into this profession. Brands like Lorreal, Nyx, Nykka and BBlunt have tie ups with these bloggers for placements, giveaways and promotions. Many times, more than money, there is personal satisfaction that these bloggers get.
The number of YouTube bloggers has been increasing over the years in the country and this western trend has crossed the ethnic borders and has become a life changing bandwagon for many Indians, especially women. The trend has not only created a cult profession for women in the country but has empowered them as every choice made is beyond the locus of control of men. The notion that women dress to impress men and the common topic of discussion among two women is men is dismissed through their videos. The girls chat about everything other than men, treating it like a womens world.