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You spend hours of researching, writing, designing and
publishing that beautiful piece of content but are you getting the
best results for all your hard work? Social media and content
You spend hours of researching, writing, designing and publishing that beautiful piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just wont work.
But did you spare a thought why social media is important for content marketing and give you 5 practical ways optimize your content marketing results.
1. Listen and monitor sentiment
Every minute on Facebook alone 510 comments are posted and 293,000 statuses are updated but what are they talking about? Social media is the key for creating great content because it puts your target market and the public perception of your brand. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.
Take the trending subject for example if youre a hair salon you can write about funny hair styles that are trending. Similarly, if members of your target audience are asking your brand questions on social media then be sure to incorporate these subjects into future articles.
TIP: Media monitoring can be tough so you will need professional software to help you do it properly. Track Facebook brand mentions, tweets and hashtags.
2. Push social sharing
So you have the catchy headline, the great content and the social sharing buttons. But theres so much more you can do to encourage users to share your content. Here are some points on how to increase your content shares:
Looks matter so include bright visuals, infographics and typography in your content. Research shows that colored visuals increase peoples eagerness to read a piece of content by 80%
Check how your blog looks on mobile. Over 50% of all web traffic is now mobile and 78% of users are using Twitter on their mobile device.. do the math!
Ask people to share your content! Asking people to tweet your content can increase shares by 51%
TIP: Try click to Tweet in your next blog post. It allows you to embed a tweet button with key messages, stats or images within your blog post making it attracting for users to tweet it even if they dont want to share the whole article.
3. Create a social calendar
Knowing how your content fits is a key element of your social and content marketing strategy. Using a content or a social calendar can really help you to stay on top of your content sharing and ensure that each piece is maximized in terms of value. You will be able to see at a glance where each piece has been shared and can schedule the same piece of content several times over the month if it is evergreen.
TIP: Dont just post content into social media space and forget about it. Monitor the results so you can see which pieces were most successful on which networks and at which time. This will help you to fine tune your placement in the future.
4. Connect with social influencers
Connecting with the right influencers on social media can really make a difference to your content marketing efforts. Influencer endorsements can positively impact your SEO, much higher than traditional advertising methods.
Retweet can give your content marketing a massive boost as it is then potentially exposed to hundreds of thousands more than usual. Use a tool like klout to measure influencer scores and connect with the influencers in your industry.
TIP: Remember that building relationships with influencers is a way to take the time to do it right.
5. Put your money where your content is
There are plenty of free ways to promote your content on social media, but the ways to increase its effectiveness is through paid promotion. With options available on LinkedIn, Twitter and Facebook you can choose the best audience for your content. Dont be too trigger happy with that boost button.
TIP: Do remember that money cant buy happiness when it comes to sponsoring your content. If your content isnt awesome then no amount of boosting can help you. If you pay attention to the above points, then your content sponsorship budget doesnt have to be huge.
So now you know why social media is important for content marketing and how to rock it. Whats your favorite strategy?