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India is a country where priority is given to academics but not
extra-curricular activities. But those who are good at sports or
athletics dont get a chance to show their talent, owing to the
India is a country where priority is given to academics but not extra-curricular activities. But those who are good at sports or athletics dont get a chance to show their talent, owing to the fact that more than half of Indias schools do not have a playground. The opposite of how things work in other developing countries, where importance is given to the talent of the kids - be it sports or academics.
Vikas Plakkot from Pune, India is one person who has understood the mind of the kids falling in that underprivileged sector. He came up with a unique idea and founded a non-profit organization called 'Just For Kicks' (JFK) in Pune in 2011 whose motto is simple - Everyone Plays.
JFK uses football as a medium to "develop life skills for students in low-income schools in India" and caters to 1,200 children now in Pune, Mumbai, and Hyderabad. So how does it work? "We identify low income public/private schools to work with," said Plakkot, where they then encourage parents and teachers to make sports part of the learning culture in school. JFK creates football teams within these schools, coach them, create two-month leagues, and then work with partner clubs to provide the talented players with further opportunities for development.