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If you have grown up in the 70s, you will remember this family
moment on a Sunday evening: your father wrestling with the
television antenna on the terrace asking one question in a loop
--Has it co...
If you have grown up in the 70s, you will remember this family moment on a Sunday evening: your father wrestling with the television antenna on the terrace asking one question in a loop --Has it come? while you were coordinating with your mother positioned before the TV set, and shouting back from the balcony Yes, yes or No, no. When the TV would start working and the screen would light up with the image of an eye twisting out and then stabilizing into a symbol, did you ever wonder who made that image?
An alumnus of the National Institute of Design, Devashis Bhattacharyya is the man behind much-loved DD eye. Seven students along with Devashis at NID were working on a government assignment in Ahmedabad, when Doordarshan moved out of being a member of All India Radio. What started as an assignment with the help of a small transmitter and studio grew to become one of the Indias largest broadcasting organisations.
The reason why we are talking about him today is that the iconic symbol of Doordarshan will soon be replaced by one that connects to a new, youthful audience.
It was only in 1965 that Doordarshan began regular daily transmissions as a part of All India Radio. Though the design was advanced throughout the 80s and 90s. He made multiple copies of the logo and then shot them under a camera, rotating them till they reached a better form which was eventually called the DD eye.
Should the signature symbol remain? Or should it be replaced? Symbols are connected to historical memories. The designer who will make the new symbol has big shoes to fill.