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Coca Cola’s first alcoholic drink !!

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Cheers !! The global soft drinks company Coca Cola has launched it’s first alcoholic drink in Japan. According to the Wall Street Journal hundreds of people lined up to taste the lemon flavoured alcoholic beverage in Japan over the weekend. The drink is called Lemon-Do but it tastes nothing like a Coca Cola. Lemon-Do comes in flavour like salty lemon & honey lemon. For now the drink ia only available in Japanese market. The product aims at growing market of young drinkers. In keeping with the company traditions the recipe is closely guarded but the drinks are modelled on the country’s popular Chu-hi drinks, usually a mix of local spirit and a range of fruit flavours. Chu-hi flavour has been marketed as an alternative beer proving especially popular in female drinkers.” We haven’t experimented in the low alcohol category before but it’s an example of how we continue to explore opportunities outside our core areas.” said Jorge Garduno – Coca Cola’s Japan President.

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Manik Batra

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