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Atulyakala want schools, colleges and organisations to remove this terminology from their names and when it comes to registering in colleges. India is lagging behind in its sensitivity and awareness about the deafness even though it has the largest population of deaf people in the world. atulyakala had a team of 6 people as of now, of which 2 are deaf artists.The idea of such products and sale developed later. Also, there is a shift from hand painted products to digital works to widen the opportunities. Because they emphasise a lot on sign language, which they are trying to embed it in every product of ours from now on.Smriti nagpal said ONE SHOULD NEVER BE SCARED OF SHARING THEIR IDEAS AND VISIONS WITH OTHERS, EVEN IF SOMEONE COPIES THE IDEA, THE HEART AND SOUL OF THE IDEA WILL ALWAYS BE YOURS"ATULYAKALA, IS AN ORGANIZATION, WHERE LOVE PRECEDES ALL, EVEN LANGUAGE,CONFORMING ITSELF WITH THE IDEA THAT, LOVE INDEED HAS NO LANGUAGE.One should never be scared of sharing their ideas and visions with others, even if someone copies the idea, the heart and soul of the idea will always be yours. Nobody can replicate what you aim to do with your dream.Keep dreaming and just always focus how you can change those dreams into action plans. And trust me, life will be beautiful.Atulyakala has two lines of business and a social mission. It sells lifestyle products like bags, journals and art frames that are designed by deaf artists in collaboration with a hearing artist. Theres also a design studio that takes up client projects related to branding, design and illustration for publishing houses. They also conduct events about inclusion and spread awareness about sign language.