Facebook is doing a wonderful job at keeping our daily lives connected, at 2.19 billion monthly active users, you would imagine it is a great place to get noticed. We see so many brands marketing effectively on Facebook. I personally learn of a new brand or two every day, if social media marketing can be done effectively it can cut costs on advertising.
Ever wondered why your business might not be taking off? Maybe you’re still resorting to antediluvian methods and need to change the way you’re digitally marketing your brand or even if your brand is doing well, a break with the past in an effort to give your brand a new outlook could help your brand take off with dizzying speed. While the competition is cut-throat and seeing so many brands doing well can be intimidating, we have ten easy steps to help you begin.
- YOUR BRAND IMAGE
It is important to think of a brand image which decides your umbrella audience, you will cater and curate to the tastes of this audience.
- YOUR FACEBOOK PAGE
The most basic of all is to set up a Facebook page which you would utilise to spread awareness about your brand. Fill out the details on your page completely, no matter how basic they sound. Don’t leave the About section empty. Choose a profile picture and a cover photo to go with it. Do not undermine the aesthetic value attached to the image of a brand. Share pictures of your staff and let your audience know that you’re building a trustworthy and reliable brand. Have them put their confidence in you.
- GET YOURSELF KNOWN
Advertise your page on as many platforms possible. Tell them you’re out there and that you’re up and running, invite your friends to like your page, do not be shy of asking. Make sure people understand what your page is about and that they know about it, that’s one of the rudimentary steps to building brand awareness. Interact with the other people who belong to the same work space.
- POST DILIGENTLY BUT NOT EXCESSIVELY
People value quality more than they value quantity. Be consistent but don’t bombard your audience’s newsfeeds. You don’t want to attach that image to your brand. People should be happy when they see your posts. Never post more than 3 times a day but do it at regular intervals. Determine the peak hours when users are mostly active online so they catch a glimpse of your posts. This is the best way to gain a wider post reach.
- GET PEOPLE TO MANAGE YOUR PAGE FOR YOU
Do not try to manage the entire page on your own. Pick out admins who understand your brand objective and could remain interactive with your audience by replying to comments and messages. You can build an online marketing team of editors, moderators, advertisers and analysts if it fits the budget of your business or over time you could pick out someone experienced enough to run your page.
- KNOW YOUR AUDIENCE
Stats and numbers are not boring, they help you in gaining valuable insight. For example, if your target audience are girls between the age of 18-21, the content you put up on your page will be adjusted accordingly. If your audience is middle aged men who fall in the 35-40 age group, you might want to resort to more formal jargon.
Engagement on your page is as necessary as its reach. Make your posts interactive, always be polite and patient while replying to the queries of your audience. Your business should reply quickly to messages. A simple etiquette to follow is to always reply. Always share content that is relatable and will be shared by others on their own pages.
Host events that are related around your brand. Organize some fun activities and competitions. This is a great way to attract a younger audience towards your brand. Attaching a certain campaign to your brand can also help it grow among youngsters.
- KEEP UP WITH THE CHANGING TIMES
In order to find relatable content for your page, it is necessary that you stay up to date with recent trends, this is another way to attract a younger audience towards your brand.
Link all your social media accounts together and advertise everywhere. Share the link to your Facebook page on your Instagram account, twitter handle as well as your google plus, word of mouth is great too. Share media links on your Facebook page to direct people to your company’s page or your blog. You can take things a step further to advertise yourself on YouTube by building a channel and a YouTube trailer, which will give you wider reach.
Lastly, motivate your audience, in the end we are all looking to add positivity and happiness into our lives. Look to leave a mark in the online arena, Give the audience something that imprints your brand image in their mind, give them something to remember you by long after they have closed that window and if you can do that, leave an imprint, a mark, anything, a familiar sensation or a feeling nothing will stop your brand from seeing sterling success.
All the very best.